Cadbury Secret Santa Postal Service

For a chance to send a delicious Cadbury chocolate bar to someone special, simply scan one of the QR codes found on our posters popping up across the country. This will take you to our Secret Santa Postal Service, where you'll see if bars are in stock and ready to send. If they are, you’ll be guided through the steps to send your Secret Santa chocolate bar, delivered by our wonderful Cadbury postie.

This year, we’ve also introduced our Secret Santa Postal Service Digital Vans, which are visiting a range of towns and rural locations. These vans, each featuring a QR code will also be appearing at Christmas trails and light switch-ons, giving even more people the chance to get involved.

Subject to availability, you can choose from a range of Cadbury 100-120g chocolate bars, including our original Cadbury Dairy Milk bar, Cadbury Dairy Milk Winter Wonderland, Cadbury Mini Snowballs, Cadbury Dairy Milk Oreo, Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit & Nut, Bournville 100g (subject to availability). All allergens are clearly labelled on the website and recipients are able to check the ingredient list on the back of the packaging.

We’re keen to invite as many people as possible to be a Secret Santa which is why we’re giving 120,000 people the opportunity to send one bar for free, subject to availability (number of bars sent is limited to one per phone number).

If you miss out on the free bar allocation, you will have the option to enter our random daily prize draw for another chance to send a gift to a recipient of your choice.

You can also pay to send some chocolate secretly through the Secret Santa shop on Cadburygiftsdirect.co.uk website.

If you haven’t been able to redeem a bar from the poster, you will be offered a chance to enter the random daily prize draw(s) to win the opportunity to send a free gift to a recipient of your choice. You will also be offered a chance to enter all daily prize draws upon granting marketing consent. Winners will be selected at random each day. If you are selected you will then be taken through the steps to send your Secret Santa chocolate bar and you won’t be eligible for any future entries as bars are limited to one per phone number.

If you haven’t been able to redeem a bar from the poster, you will be offered a chance to be automatically entered into the daily prize draw(s) to win the opportunity to send a free gift to a recipient of your choice. This is conditional on granting marketing consent. Winners will be selected at random each day. If you are selected you will then be taken through the steps to send your Secret Santa chocolate bar and you won’t be eligible for any future entries as bars are limited to one per phone number.

We’re excited to announce the Cadbury Secret Santa will run from the 3rd November to 21st December so keep an eye out for a poster near you.

Anyone aged 18 or over in Great Britain or Northern Ireland with a smartphone can send a free chocolate bar secretly to someone special in the UK. All individuals require a valid mobile number and email address to verify entry into the experience.

Please allow up to 2 weeks for your Secret Santa gift to be dispatched via Royal Mail standard post, and up to 6 weeks for delivery to its final address. As our gifts are sent out via Royal Mail, we are unable to guarantee their final delivery date and delivery may take longer during busy periods. We are also unable to track our gifts once they are out for delivery with the Royal Mail and therefore cannot accept responsibility for any damaged or lost packages.

Yes, Cadbury Secret Santa Postal Service is free of charge (both the chocolate and postage is covered) for up to 120,000 people. Alternatively, you can also pay to send some chocolate secretly to someone special through the Secret Santa shop on Cadburygiftsdirect.co.uk website

This means that when you scanned the QR code, our Postal Service had reached its maximum number of free chocolate bars at that moment in time. Our postie is currently stocking up on more bars, so keep your eyes peeled for another poster and scan a QR code again soon to have another go – this can either be the same poster as the one you used previously or a different one. If you aren’t able to send a bar from one of our posters, you can enter our daily prize draw.

This year, our Secret Santa service is more widely available than ever before and will be popping up in cities and towns across the country. If you haven’t spotted one of them yet, information on how to spot them is on our website. Keep your eyes peeled!

Here’s are some tips and tricks when scanning our QR code:

iPhone:
Open the Camera app from the Home Screen, Control Centre or Lock Screen. Select the rear-facing camera. Hold your device so that the QR code appears in the viewfinder in the Camera app. Your device will recognise the QR code and display a notification. Tap the notification to open the link associated with the QR code.

Android:
On your compatible Android phone or tablet, open the built-in camera app. Point the camera at the QR code. Tap the banner that appears on your Android phone or tablet. Follow the instructions on the screen to finish signing in.

If you still aren’t having any luck please also check that your phone is compatible and up to date with the latest software. Please make sure you are also connected to mobile data or wifi.

Oh dear! Please check the tips and tricks above on how to scan a QR code. If this still isn’t working please go to Contact Us on the website but make sure you have a picture of the site you are trying to scan and location of where you tried to scan the QR code.

Every Secret Santa sender has 10 minutes to complete their form. If you ran out of time, don’t worry, try again next time you see a QR code on one of our Secret Santa posters. Here’s some tips to make sure you complete the form in time:

Have your recipient's address at the ready to save time
Keep an eye out for the 5 minute reminder which lets you know when half your time is up

Don’t worry! All data will be destroyed once your Secret Santa order has been fulfilled, unless you have opted in to receive marketing communications from us. See https://www.cadbury.co.uk/terms-and-conditions for full T&Cs.

We want to ensure as many people as possible are able to send a chocolate bar in secret, so this year a maximum of 1 x chocolate bar is permitted per mobile number. Your phone number is only used to authenticate your entry into the Cadbury Secret Santa Postal Service, and will not be stored for marketing purposes

Yes! If you are lucky enough to find a poster with a bar available you can send a bar this year.

How can I get involved?

What Cadbury chocolate bars will be available to send as part of the Cadbury Secret Santa campaign?

How many bars are on offer and how many can I send?

I’ve entered the Daily Prize Draw, what does this mean?

I’ve opted into automatic entry for the Daily Prize Draw, what does this mean?

How long will the campaign run for?

Who is eligible to send a gift as part of the Cadbury Secret Santa campaign?

How quickly will my bar be delivered?

Will it be free to send the Secret Santa gift?

I tried to send a bar as part of the Secret Santa campaign through one of your posters, but no bars were available. Why?

I can’t find a poster to take part in the campaign, how do I find one?

How do I scan the QR code on the Secret Santa poster?

The QR code isn’t working on the poster when I try to scan it?

I ran out of time before I finished sending my Secret Santa! Why did this happen?

How will my data be used?

Why am I asked for my mobile number?

I sent a bar last Christmas, can I send another one this year if I find a poster?