Frequently asked questions

For a chance to send a delicious Cadbury chocolate bar to someone special, you will need to scan one of the QR codes which can be found on our posters popping up all over the country. This will take you through to our Secret Santa Postal Service where you will be shown if there are bars in stock ready for you to send. If there is, you will be taken through steps to send your Secret Santa chocolate bar by our wonderful Cadbury postie.

Subject to availability, you can choose from a range of Cadbury chocolate bars, including our original Cadbury Dairy Milk bar (110g), and our Oreo (120g), Wholenut (120g), Fruit and Nut (110g) and Plant (90g) bars. We also have a range of seasonal products available from our winter range, including our Cadbury Dairy Milk Mini Snowballs bar (110g) and Cadbury Dairy Milk Winter Wonderland bar (100g). All allergens are clearly labelled on the website and recipients are able to check the ingredient list on the back of the packaging.

We’re keen to invite as many people as possible to be a Secret Santa which is why we’re giving 120,000 people the opportunity to send one bar for free, subject to availability (number of bars sent is limited by phone number). To allow as many individuals as possible to send a chocolate bar secretly, a maximum of five free bars can be sent to the same address. If you miss out on the free bar allocation, you have the option to enter our prize draw for the chance to win a Cadbury hamper filled with goodies. You can also pay to send some chocolate secretly through the Secret Santa shop on website.

A: We’re excited to announce the Cadbury Secret Santa will run from the 6th November to 24th December so keep an eye out for a poster near you.

Anyone aged 18 or over with an email address in Great Britain or Northern Ireland with a smartphone or QR scanning code device can send a free chocolate bar secretly to someone special in the UK. All individuals are very likely to need a valid mobile number to verify entry into the experience.

Please allow up to 2 weeks for your Secret Santa gift to be dispatched via Royal Mail standard post, and up to 6 weeks for delivery to its final address. As our gifts are sent out via Royal Mail, we are unable to guarantee their final delivery date and delivery may take longer during busy periods. We are also unable to track our gifts once they are out for delivery with the Royal Mail and therefore cannot accept responsibility for any damaged or lost packages.

Yes, Cadbury Secret Santa Postal Service is free of charge (both the chocolate and postage is covered) for up to 120,000 people. Alternatively, you can also pay to send some chocolate secretly to someone special through the Secret Santa shop on website

This means that when you scanned the QR code, our Postal Service had reached its maximum number of free chocolate bars for that day. Our postie is currently stocking up on more bars, so keep your eyes peeled for another poster and scan a QR code again soon to have another go – this can either be the same poster as the one you used previously or a different one. If you aren’t able to send a bar from one of our posters, you can enter our prize draw for the chance to win a hamper filled with Cadbury goodies.

This year, our Secret Santa service is more widely available than ever before and will be popping up in cities and towns across the country. If you haven’t spotted one of them yet, information on how to spot them is on our website. Keep your eyes peeled!

Here’s are some tips and tricks when scanning our QR code:

Open the Camera app from the Home Screen, Control Centre or Lock Screen. Select the rear-facing camera. Hold your device so that the QR code appears in the viewfinder in the Camera app. Your device will recognise the QR code and display a notification. Tap the notification to open the link associated with the QR code.

On your compatible Android phone or tablet, open the built-in camera app. Point the camera at the QR code. Tap the banner that appears on your Android phone or tablet. Follow the instructions on the screen to finish signing in.

If you still aren’t having any luck please also check that your phone is compatible and up to date with the latest software. Please make sure you are also connected to mobile data or wifi.

Oh dear! Please check the tips and tricks above on how to scan a QR code. If this still isn’t working please go to Contact Us on the website but make sure you have a picture of the site you are trying to scan and location of where you tried to scan the QR code.

Every Secret Santa sender has 10 minutes to complete their form. If you ran out of time, don’t worry, try again next time you see a QR code on one of our Secret Santa posters. Here’s some tips to make sure you complete the form in time:

  • Have your recipient's address at the ready to save time
  • Keep an eye out for the 5 minute reminder which lets you know when half your time is up

To make sure as many people as possible can get involved with Cadbury Secret Santa, we are running a prize draw for anyone who wasn't able to send a chocolate bar from one of our posters. By entering the prize draw, you have the chance to win a Cadbury hamper filled with goodies. We'll announce the winners by email on the 5th January 2023 and you’ll have two weeks to claim your prize.

Don’t worry! All data will be destroyed once your Secret Santa order has been fulfilled, unless you have opted in to receive marketing communications from us. See for full T&Cs.

A: We want to ensure as many people as possible are able to send a chocolate bar in secret, so this year a maximum of 1 x chocolate bar is permitted per mobile number. Your phone number is only used to authenticate your entry into the Cadbury Secret Santa Postal Service, and will not be stored for marketing purposes

Yes! If you are lucky enough to find a poster with a bar available you can send a bar this year.